Click on an icon below to view that article







Challenges And
Adjustments In A Merger


Successful Law Firms Have Strong... & Hypothetical. or Maybe Not...

Passing The Torch
While it's Still Lit


Beginning to Recognize
Management and Leadership Training

   

  • ALA Management Encyclopedia
    “Practice Groups: Organization and Management” 2003
  • Multidisciplinary Practices and Partnerships
    Chapter 8, "Law Firm Diversification". Law Journal Press, New York 2002
  • How To Build and Market Your Law Practice
    IICLE, Springfield, IL 1992
  • Keeping Happier Clients
    American Bar Association, Chicago, IL 1992
  • Action Steps To Marketing Success
    American Bar Association, Chicago, IL 1991
  • How To Market Legal Services
    Van Nostrand Reinhold, New York 1984
  • Marketing Accounting Services
    Van Nostrand Reinhold, New York 1983

  • “It’s No Coincidence. Successful Firms Have Strong Management and Leadership.”,
    -
    Law Firm Partnership & Benefits Report, January, 2008
  • “Developing Down Under and Across the Pond: Publicly Held Law Firms”,
    -
    Law Practice, October/November, 2007
  • "What Being a Nonequity Partner Means: From Lifestyle to Leadership Choices",
    -
    Law Practice, September, 2007
  • “Law Firms Have Strong Management and Leadership”,
    -
    Of Counsel, August, 2007
  • “Shades of Andy Rooney: Trends I’d Like to See Happen or Reversed”,
    -
    Law Practice, July/August, 2007
  • “Preparing for the Real World: More Law Schools Add Practical Courses”,
    -
    Law Practice, June, 2007
  • "Some Trends Don’t Last – So Which Will You Bet On?",
    -
    Law Practice, April/May, 2007
  • “Law Firm Mergers: Why – and Where – to Look Before You Leap”,
    -
    Law Practice, March, 2007
  • "Some Questions - and Answers - on Managing a Law Firm",
    -
    Law Firm Partnership and Benefits Report, January, 2007
  • "Plaintiffs' Lawyers Adapt to a Changing Environment",
    -
    Law Practice, December 2006
  • "From Specialization to Succession Plans",
    -
    Law Practice, October/November 2006
  • "The Religious Lawyering Movement: A New Approach to Practice",
    -
    Law Practice, September, 2006
  • "A Peach of an Idea from Georgia: Law Firms Providing Child Care",
    -
    Law Practice, July/August, 2006
  • "Succession Planning Is Essential for Law Firm Survival”,
    - Law Firm Partnership & Benefits Report, July, 2006
  • "Pro Bono: A Creative Solution to Providing Courtroom Experience”,
    -
    Law Practice, June, 2006
  • "Yes, Law Firms Can Be Great Places to Work”,
    -
    Law Practice, April/May, 2006
  • "What’s Ahead for 2006”,
    -
    Law Firm Partnership & Benefits Report, January, 2006
  • " Some Trends Are Like Firewords”, Law Practice, December, 2005
  • " Management and Leadership Training: It’s a Good Thing”, Law Practice, Oct/Nov, 2005
  • " A Rose May Be a Rose, But Is a Title a Title?”, Law Practice, September, 2005
  • " What’s Up, Doc? Hot Spots to Watch”, Law Practice, July/August, 2005
  • " How to Improve Firm Profitability”, Law Firm Partnership & Benefits Report, July, 2005
  • " New Approaches to Recruiting: Beyond the G.P.A.”, Law Practice, June, 2005
  • " Is the Grass Still Greener on the In-House Side?".  Law Practice, April/May, 2005. 
  • " Challenges and Adjustments In A Merger".  Law Firm Partnership & Benefits Report, January, 2005.
  • " Passing the Torch While It's Still Lit", Law Practice, October, 2004
  • " The Conference Center Comes In-House", Law Practice, September, 2004.
  • " Turnabout is Fair Play: Associates Rate Partners",  Law Practice, May/June, 2004
  • " Management Compensation: It's About Time", Law Practice, March, 2004. 
  • " What's Hot & What's Not in the Legal Profession", Law Practice, Jan, 2004.
  • " Succession Secrets", Legal Management, Nov/Dec, 2003. 
  • " Keys to Success for Small Firms", New Jersey Lawyer, November 24, 2003.
  • " As AR Heat Up, Fire Sales Cool 'Em Down", Law Practice Management, Nov/Dec, 2003.
  • " Practice Group Management Catches Fire",  Law Practice Management. October, 2003.
  • " Support Staff:  They're Part of the Team",  Law Practice Management. September, 2003.
  • " Non-Equity Partnerships: Multiplying Like Rabbits", Law Practice Management, July/August, 2003. 
  • " Partner Evaluations Improve Firm Performance", Law Firm Partnership & Benefits Report, February, 2003.
  • " What's Hot & What's Not in the Legal Profession", Law Practice Management, Jan/Feb, 2003.
  • " Lessons for Lawyers from Herb Kelleher", Law Practice Management, October, 2002.
  • " Partnership Agreements: Provide Direction and Minimize Disputes By Putting Basic Issues in Writing",    Law Firm Partnership & Benefits Report , June, 2002.
  • " As a Midsize Firm, You Have Certain Advantages",  Partner's Report, February, 2002.
  • " What's Hot & What's Not in the Legal Profession",  Law Practice Management, January, 2002.
  • " Passing the Torch: Succession Planning is Essential as Partners Approach Retirement",  Law Firm Partnership & Benefits Report, December, 2001.
  • " Some Questions-and Answers- on Managing a Firm",  The Legal Intellingencer,  Oct. 1, 2001.
  • " What's Hot & What's Not in the Legal Profession?",  Legal Management,  Sept/Oct, 2001.
  • " Learning Effective Branch Management:  A Balancing Act of the Highest Order ",  Law Firm Partnership & Benefits Report, July, 2001
  • " Does Your Firm Have a Plan?",   Pennsylvania Bar News, July 9, 2001.
  • " Branching Out: Ancillary Businesses",  Pennsylvania Lawyer, Nov/Dec, 2000
  • " Firm Structure: Many Alternatives to Equity Partnership Exist",  Law Firm Partnership & Benefits Report, October, 2000.
  • " Predictions from an Expert",  Legal Management, July/August, 2000
  • " Tea Leaves and the Crystal Ball:  Recognizing Trends Is Essential for Strategic Planning",  Law Firm Governance, Summer, 2000.
  • " Avoid a Money Crisis in Your Firm",   Law Firm Partnership & Benefits report,  June, 2000.
  • " Competitive Edge:  What's Hot?  What's Not?",  Legal Management, Jan/Feb, 2000.
  • " Why Law Firms Should Consider a Professional Manager", Worldlaw Business, July, 1999.
  • " Think Strategically", Legal Management, May-June, 1999.
  • " Mandatory Retirement Rules Can Squander Potential Resources", Law Firm Partnership and Benefits Report, March, 1999
  • " Strategic Planning Essential to Mergers".  Legal Management, May-June, 1998
  • " Strategic Planning:  An Idea Whose Time Has Come -- At Last".  Law Firm Partnership and Benefits Report, April, 1998
  • " Mergers: Due Diligence Increases Odds of Success".  Law Firm Partnership and Benefits Report, Jan. 1998
  • " Recognize the Benefits and Correct the Misconceptions About Strategic Planning". Law Marketing Exchange, Nov.-Dec., 1997
  • " How Consensus Management Threatens Profitability".  Accounting for Law Firms, Feb. 1997
  • " Strategic Business Analysis".  Law Firm Partnership and Benefits Report, August, 1996
  • " How to Prevent A Capitalization Crisis".  Law Firm Partnership and Benefits Report, March, 1996
  • " The Eight Keys to a High-Performing Firm".  Leadership & Management Directions, Summer, 1995
  • " Firms Need Flexible Policy On Aging".  The National Law Journal, Aug. 19, 1991

  • " Paying What’s Due”Small Firm Business, Summer, 2005
  • " Formulas Work in the Lab, but Do They Work in a Law Firm?". Of Counsel, July, 2001
  • " Firms Re-Evaluate Partner Compensation Systems". The National Law Journal, May 1, 1995
  • " Striving for Compensation 'Perfection". Law Firm Partnership Report, August, 1991

  • Some Things Old, New and Borrowed in Marketing”, Law Practice, March 2006
  • Puzzling Over Business Development”. Law Practice, March, 2005.
  • ? What?s Hot and What?s Not in the Legal Profession?, Law Practice, January/February, 2005.
  • " ROI on Marketing:  Can It Really Be Measured?"  Law Practice, November/December, 2004.
  • " Law Practice Marketing After 30 Years: Are We Almost There?" Law Practice, July/August, 2004.
  • " Sales: The "S" Word Hits Law Firms". Law Practice Management, April, 2003.
  • " The Nonmarketing Math That Can Affect Your Marketing Strategy". Strategies, March, 2003.
  • " Creativity in Marketing Breeds Success".  Law Practice Management, July/August,  2002.
  • " 25 Truisms in Legal Marketing".  Law Practice Management, April 2002.
  • " How to Get Clients to Love You".  Law Practice Management, January, 2002.
  • " The ABCs of Marketing & Client Service". Law Practice Management, July/August, 2001.
  • " How to Bring Marketing Strategy to the Art of Billing". Law Practice Management, April, 2001.
  • " The Secrets of Successful Marketers". Law Practice Management, Jan/Feb, 2001
  • " Take Direct Action to Integrate Laterals", The Legal Intelligencer, January 29, 2001
  • " Marketing Made Easy -- Because It Is".  Law Practice Management, October, 2000. 
  • " Follow-Up After Your Client Survey".  Law Practice Management, Julu/August, 2000.
  • " Keep the Glow of Appreciation in Your Client's Eyes". Law Practice Management, April, 2000.
  • " Tiptoe Around the Footprints of Dinosaurs".  Law Practice Management, January/February, 2000.
  • " The Need to Plan for Growth". Law Practice Management, October, 1999.
  • " Make Support Staff Part of Your Marketing TeamLaw Practice Management, July-August, 1999. 
  • " Don't Try to Sell - Help Your Prospect Buy" Law Practice Management, April, 1999. 
  • " Client Surveys: What You Do Afterwards Is What Really Matters". Headnotes, February, 1999
  • " Does Your Firm Have A Marketing Culture?Law Practice Management, January-February, 1999
  • " A Satisfied Client Isn't Enough".  Law Practice Management, October, 1998

 

   

Robert Denney Associates, Inc. 
Management, Marketing, Strategic Planning

110 W. Lancaster Ave.
Wayne, PA 19087
phone:  610-964-1938
fax:  610-964-7956
bob@robertdenney.com