Books & Articles
(Marketing & Business Development)
 
 
Robert Denney Associates
P.O. Box 551
Wayne, PA 19087-0551
610-644-7020 (office)
610-296-8726 (fax)
bob@robertdenney.com
 
 
 
  • “Client Service: Make It More Than a Buzzword”,
    -     Attorney at Work (online), February 7, 2012
  • “What’s the Next Hot Thing?”,
    -     Attorney at Work (online), June 30, 2011
  • “No Time for Marketing? Six Simple Steps for the Busiest Lawyers”,
    -     Philadelphia Bar Association Practice Management newsletter, September, 2008
  • “Where Lawyer Creativity Shines in Technology: A Client-Focused Venture”,
    -     Law Practice, March, 2008
  • “ Some Things Old, New and Borrowed in Marketing”, Law Practice, March 2006
  • “ Puzzling Over Business Development”. Law Practice, March, 2005.
  • "What's Hot and What's Not in the Legal Profession", Law Practice, January/February, 2005.
  • " ROI on Marketing:  Can It Really Be Measured?"  Law Practice, November/December, 2004.
  • " Law Practice Marketing After 30 Years: Are We Almost There?" Law Practice, July/August, 2004.
  • " Sales: The "S" Word Hits Law Firms". Law Practice Management, April, 2003.
  • " The Nonmarketing Math That Can Affect Your Marketing Strategy". Strategies, March, 2003.
  • " Creativity in Marketing Breeds Success".  Law Practice Management, July/August,  2002.
  • " 25 Truisms in Legal Marketing".  Law Practice Management, April 2002.
  • " How to Get Clients to Love You".  Law Practice Management, January, 2002.
  • " The ABCs of Marketing & Client Service". Law Practice Management, July/August, 2001.
  • " How to Bring Marketing Strategy to the Art of Billing". Law Practice Management, April, 2001.
  • " The Secrets of Successful Marketers". Law Practice Management, Jan/Feb, 2001
  • " Take Direct Action to Integrate Laterals", The Legal Intelligencer, January 29, 2001
  • " Marketing Made Easy -- Because It Is".  Law Practice Management, October, 2000. 
  • " Follow-Up After Your Client Survey".  Law Practice Management, Julu/August, 2000.
  • " Keep the Glow of Appreciation in Your Client's Eyes". Law Practice Management, April, 2000.
  • " Tiptoe Around the Footprints of Dinosaurs".  Law Practice Management, January/February, 2000.
  • " The Need to Plan for Growth". Law Practice Management, October, 1999.
  • " Make Support Staff Part of Your Marketing Team"  Law Practice Management, July-August, 1999. 
  • " Don't Try to Sell - Help Your Prospect Buy" Law Practice Management, April, 1999. 
  • " Client Surveys: What You Do Afterwards Is What Really Matters". Headnotes, February, 1999
  • " Does Your Firm Have A Marketing Culture?"  Law Practice Management, January-February, 1999
  • " A Satisfied Client Isn't Enough".  Law Practice Management, October, 1998
 
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