Robert Denney Associates is a group of experienced professionals who provide strategic management and marketing counsel to clients in selected professions and industries. Our experience is hands-on, not textbook; our analyses, objective and our recommendations, creative yet practical. Bob was previously the CEO of several companies and has subsequently been a consultant to professional firms, non-profit organizations and corporations. Our associates have previously been senior executives in, or consultants to, corporations and professional firms.

But we have more than just business experience. We also have a rich diversity-of-life experience. Therefore, we can work with people of different backgrounds and at all levels within a client organization. And, in the end, it is people who make a company or firm successful.

   


The legal profession. We have worked with over 800 firms, offices and legal organizations throughout the United States as well as in Canada and the Caribbean. While many of our clients are large national and international firms, our principal clients are midsize and smaller – the firms most threatened by the changes in the profession today. A number of our clients are repeat clients whom we have served for years.

We have also worked with legal networks, local and state bar associations, the American Bar Association, Canadian Bar Association, Association of Legal Administrators and the Legal Marketing Association.

The accounting profession. Our clients are as diverse as the profession itself and include over 70 firms, offices and accounting organizations throughout the United States and also in Canada. We have worked with local, regional, national and international firms, both full-service and specialty. We have also worked with national and international accounting networks, state societies and the AICPA.

Companies and non-profit organizations. We have been retained by large companies and non-profits for discrete projects. However, our principal corporate clients are organizations and closely held or family businesses for whom we provide expertise and experience they do not possess themselves. This client base is diverse and covers more than 20 industries.

A partial list includes:

  • architecture
  • architectural products
  • gymnasium floors
  • squash  & racquetball courts
  • cement
  • coal mining
  • commercial printing
  • cosmetics
  • educational printing & publishing
  • environmental testing
  • forensic accounting and consulting
  • fund raising
  • general contracting & construction management
  • graphics & design
  • hardware
  • health services
  • interior design & space planning
  • legal
  • oil & gas - exploration & production
  • plumbing supplies
  • powdered metals
  • public accounting
  • risk management
  • social services

Bob Denney graduated with honors from the University of Pennsylvania with a B.A. degree in English Literature. He later did post-graduate work at the Wharton School towards an MBA. In 1974 he founded Robert Denney Associates, Inc., a firm that has specialized in providing management, marketing and strategic planning expertise to professional firms, companies and non-profit organizations.

Bob has written five books on management and marketing, two of which were published by the American Bar Association. His articles have appeared in many legal publications including The National Law Journal, Law Practice and Legal Management He has spoken at many legal and accounting conferences throughout the U.S. as well as in Canada and his firm publishes the highly regarded reports on “What’s Hot and What’s Not in the Legal Profession”. He has also written for accounting publications including The Practical Accountant, CPA Marketing Report and Accounting News. He has been interviewed by many publications including The New York Times, The Philadelphia Inquirer and Inc. Magazine.

In the first phase of his career, Bob was President and CEO of a national cosmetics company and was Chairman-elect of the industry’s major trade association. In that capacity he worked with Congress and various regulatory agencies and, along with Ralph Nader, testified before a Senate sub-committee chaired by Ted Kennedy.

Bob is a director of several corporations and non-profit organizations and is active in many business, civic and charitable organizations. He and his wife have nine children and live in suburban Philadelphia. After his family and consulting work, his interests include tennis, jogging, golf, music and art.

 

Bob Lalley, who joined RDA in January, 2000, has been in the professional services business in various capacities for more than 35 years. As head of RDA's Management Division, Bob concentrates on client service projects involving administration, finance, systems and human resources issues.

He began his career with the Tax Division of Arthur Andersen and Co. where he served clients ranging from large multi-national conglomerates to small, owner-operated businesses. In 1989 he was named Partner-in-Charge of Strategic Planning for the Division's worldwide operations. Subsequently he became Executive Director for Debevoise and Plimpton, an international law firm headquartered in New York City.  Immediately prior to joining RDA, he was Director of Administration for Morgan, Lewis & Bockius LLP in Philadelphia.

He has a Bachelor of Arts degree from St. Joseph's University in Philadelphia. A Certified Public Accountant, Bob also studied at the graduate business school at Temple University.  He speaks and writes frequently on career-related topics.

 

Anne Elliott Paige is a lawyer with more than 15 years' experience in public relations and marketing.  Since 1988 she has been involved in providing these services to corporations, accounting firms and law firms.

Before becoming associated with RDA in 1998, she was Marketing and Communications Director at Morgan, Lewis & Bockius LLP with responsibility for their offices in Philadelphia, Harrisburg, Pittsburgh and Princeton.  She has also served as Marketing Director for Lowenstein, Sandler, Kohl, Fisher & Boylan and, before that, with the legal consulting firm Altman Weil. Prior to her law firm experience, Anne was Manager of Corporate Communications at Sky Chefs, a former subsidiary of American Airlines, having begun her career as a reporter for a daily newspaper in Texas.  She is currently a principal in Paige 2 Communications in Pennsylvania.

Anne specializes in strategic planning and marketing, public relations and business development planning. She focuses on helping firms not only plan but also implement their marketing and business development goals to ensure plans and projects are realistically approached and their objectives achieved.

She holds a J.D. from Dickinson School of Law and a B.F.A. in journalism from Southern Methodist Unversity.  A member of the American Bar Association, Pennsylvania Bar Association and the Legal Marketing Association,  Anne has received several Bronze Quill Awards from the International Association of Business Communicators.

Mary Beth Pratt was one of the first in-house law firm marketing professionals in the United States. Before founding MBPratt Consulting and becoming associated with RDA in 2006, she spent 20 years as the Marketing Director or Chief Marketing Officer with four large, multi-practice law firms.

Her primary responsibilities included the development and management of marketing and practice development systems to improve the growth and profitability of the firms. In two firms she established the first modern, professional marketing department. Before working in legal services, she was a member of the development staff at a large public broadcasting station and also held executive positions in the social services field.

Mary Beth received her Bachelor of Science degree from Rochester Institute of Technology. A member of the American Bar Association and a member and former Vice-President of the Legal Marketing Association, she is a Fellow in the College of Law Practice Management and a member of its Board of Trustees.



Deborah McMurray has been active in the legal profession since 1984.  Before becoming associated with RDA in 1998 she served as the in-house marketing professional at two large firms headquartered in Texas.  Prior to that she held senior marketing positions in several companies based in the West and has consulted with professional service firms including Arthur Andersen.

She specializes in positioning and branding strategies for law firms throughout the United States.  She also designs retreats and partner training programs.  In addition to working with law firms, Deborah also consults with other service companies to increase the value realized from marketing programs by analyzing goals, expenditures, reach and quality of materials.

Deborah received her Bachlor of Arts degree from Gustavus Adolphus College, magna cum laude, and her Master's degree with honors  from the University of Michigan.  She was Secretary and a member of the Board of Directors of the Legal Marketing Association and was Co-Chair of the national LMA Conference 2000. A member of the Editorial Board of Strategies, The Journal of Legal Marketing, Deborah has also been active in the Dallas Bar Association. She speaks frequently on legal and business topics and is published regularly in legal and business periodicals including Texas Lawyer and The National Law Journal.



ELIZABETH WEINSTOCK, Ph.D.
Consultant

Beth Weinstock, who has considerable experience in organizational development and group facilitation, first became associated with RDA in 1985.

She does executive coaching and organizational design with a wide range of companies and non-profit organizations.  She has conducted executive training programs in leadership mastery, management development, stress management and team building. As a consultant with RDA, she also focuses on law firm management and strategic planning as well as on management development and issues relating to conflict resolution.. In addition she facilitates many firm retreats.

Beth graduated from the University of Wisconsin with a Bachelor of Arts degree in History.  She has a Masters degree in American History from Columbia University and also a Masters in Counseling from California State University.  Her Ph.D. is in  Organizational Development and Group Process from Temple University.


 

Donna Bonato is an award-winning graphic designer who specializes in corporate identity systems, advertising, packaging and collateral materials. She has been associated with RDA since 1997. As an associate with RDA she also works with law firms to develop logos, brochures and a complete range of marketing materials.

Donna began her career as the Art Director of AV Video Magazine and Art Director of the graphic design firm Shafton, Friel and Gordon, Inc. in Stamford, CT. Subsequently she ran her own studio for ten years, specializing in communications problem solving. Recently Donna merged with Zullo Communications to form Silver Creative Group, a full-service advertising and graphic design firm located in South Norwalk, Connecticut.

She has been recognized throughout her career for package design, logo and corporate identity. Some of her work has been published in Creativity, American Corporate Identity, Creating Logo Families, Bullet-Proof Logos, and Graphic Design: USA. Donna received her Bachelor of Fine Arts degree in Communications Design from Syracuse University.

   

Robert Denney Associates, Inc. 
Management, Marketing, Strategic Planning

110 W. Lancaster Ave.
Wayne, PA 19087
phone:  610-964-1938
fax:  610-964-7956
bob@robertdenney.com